FootFall

FootFall

FootFall Analytics has been in our portfolio since 2015 and we know from all clients that have used it and indeed continue to use it, that they are constantly striving to deliver better experiences and to increase their clients brand activation and engagement with their target audience.

In the main, Data Insights from events have been laborious and difficult to provide, mainly consisting of unreliable operational data, attendee feedback, registration numbers etc and normally, not available until after the event has finished.

If you’re in pursuit of a disruptive technology to better your event experiences and thereby increase event participation and ROI, FootFall provides the perfect solution for Real-time footfall measurements on premise by floor, stand or zones, please read on!

Consider, that on average 80% of people attending events, leave their Wi-Fi enabled on their mobile devices at all times, this provides a very large sample size.  Utilising our strategically located smart sensors, we determine an “engaged” parameter.  We then simply detect the Wi-Fi probes broadcast from their smart device.

From this we are able measure the number of people in the area, including the average dwell time or the exposure they have had in that particular area or to your brand activation. Of equal importance we are also able to provide footfall data on visitors ‘on’ or ‘around’ your stand/area who fall outside of this “engaged “parameter.  This is crucial as we can determine the total number of event visitors and those that simply passed by your area / stand!

Access to Live data! FootFall provides a myriad of data in real time via a user-friendly dashboard which is readily available on any device via the FootFall web portal.

If you’re in pursuit of a disruptive technology to better your event experiences and thereby increase event participation and ROI, FootFall provides the perfect solution for Real-time footfall measurements on premise by floor, stand or zones, please read on!

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